William Dale
Digital Product & AI Leader / Platform Transformation / CBC · World Vision Canada
01 · Who I Am
Products that
move people.
I build digital platforms that create real-world connection, between donors and the communities they serve, between audiences and the stories that matter to them.
At World Vision Canada, I led the development of an industry-first AI-powered donor engagement platform, connecting 100,000+ supporters to 700+ global projects through personalized impact reporting at scale. Before that, I spent over a decade at CBC/Radio-Canada building digital audio products heard by millions, launching Canada's first podcast ad server, and integrating AI-driven personalization long before it became standard practice.
What you'll also find here, if you keep scrolling: a creative practice that takes that same belief about human connection and runs it through a completely different machine. I produce original music and video using AI as a genuine creative collaborator, and release it into the world on the same platforms I've spent my career building for others.
02 · Professional Work
15 years.
Real scale.
6 roles · 2 institutions
Director, Digital Product Experience & Insights
Aug 2025 - PresentDefining and executing the strategic roadmap for supporter-facing platforms across Canada's largest private relief agency, 300,000+ active donors in active transformation.
- Leading 5 cross-functional teams through final phases of an enterprise e-commerce platform migration, unifying experience measurement across Adobe Journey Analytics.
- Overseeing the AI-powered donor portal and project-to-product translation system connecting field outcomes to personal donor narratives.
- Designing AI-integrated development workflow projected to reduce operational costs by 50%, building on 30% savings from the Adobe/Stripe migration.
Head of Supporter Insights
Jul 2024 - Aug 2025Executive sponsor for major enterprise platform transition, coordinating cutover readiness across 9 departments for a successful launch impacting 200,000+ active donors.
- Shaped AI-driven personalization across the donor ecosystem, replacing a fully manual content-matching process.
- Drove Adobe stack rollout (AEM, Target, CDP, Analytics) aligned to donor journey optimization.
Group Product Manager
Nov 2020 - Jul 2024Led product strategy across a $220M+ annual portfolio as de facto Head of Product, including WV360, an industry-first donor engagement platform on Microsoft Power Platform, Dynamics 365, and Azure AI.
- Owned product vision for WV360 donor portal connecting 100,000+ donors to 700+ global projects via personalized impact reporting.
- Led technology evaluation for full-platform migration from Shopify/Kentico to Stripe + Adobe Experience Manager, targeting 30% cost reduction.
- Coordinated up to 8 cross-functional teams across engineering, marketing, operations, and vendor partners.
Senior Digital PM, Audio Monetization
Jul 2018 - Nov 2020Owned monetization strategy for CBC's digital audio across Apple, Spotify, Google, launching Canada's first IAB 2.0-compliant podcast ad server across 10M+ monthly downloads.
Product Manager, CBC Music & Digital Audio
May 2015 - Jul 2018Led digital audio product across web, mobile, smart speakers, and car dashboards, 750,000+ monthly users. Introduced AI-powered content recommendation and ML-based playlist generation.
- Produced The Tragically Hip: A National Celebration, digital storytelling experience for 1M+ concurrent viewers.
- Integrated Amazon Alexa and Google Assistant voice interfaces into the CBC audio ecosystem.
- Platform optimization reduced infrastructure costs by 90%.
Earlier Roles at CBC
2006 - 2015Business Operations Analyst · Business Systems Analyst · Project Manager. Led enterprise-wide data conversion and regulatory reporting across Canada's national broadcaster.
MIT Sloan
Executive Program, Digital Business Strategy
2021
Product Faculty
Mastering PM · Advanced PM Skills
2022 · 2024
Toronto Metropolitan University
B.A., Radio & Television Arts
2002 · CSPO · PMP · SAFe
03 · Creative Practice
AIn't Love Grand
William J. Dale III · 2026
The Work
AI as
collaborator.
I am not a professional musician. I am a professional who makes music, which turns out to be a different and more interesting thing. Every song starts with something true: a person, a moment, a feeling that has been living long enough to need an exit. I work with AI to give those songs a production quality I couldn't otherwise access. Think of it the way a writer thinks about a printing press. The technology doesn't author the book. It gives the words a form that can travel.
2026 · Album
AIn't Love Grand
Nine songs. Written for specific people, about real moments, to say things that matter. Soul, Motown, piano ballad, and 80s-influenced love songs, held together not by genre but by intent.
2026 · Album
AIn't Christmas Grand
The same approach applied to the season: original songs built from real feeling rather than borrowed sentiment. Music for the moments that matter most in the year.
Ongoing · Singles
More to Come
New tracks released as they're ready. The catalog is growing, follow on your platform of choice to hear what arrives next.
04 · Connect
Let's have
a real
conversation.
Whether you're curious about the product work, the creative practice, or where those two things intersect, I'm genuinely reachable. No form, no funnel.